Introducing ARFIT Club to New York City

NEW YORK CITY is home to more than 759,000 locally owned businesses (and counting), which employ over 590,000 people and generate $100 billion in sales annually.

While local entrepreneurship is experiencing a gloriously steep incline, there are still significant gaps to close between ownership, employment, and sales of men- and women-owned businesses.  The key challenges include access to capital and financial planning, tailored business skills education, streamlined information, and direct connections to mentors and networks.

Fortunately, dozens of programs, businesses, and organizations exist in NYC to help local business owners address these very issues. Many resources are free and available to anyone, while some come with requirements and fees.  When Team ARFIT Club is in NYC this Feb, we have the wonderful opportunity to meet the staff and team of the ever-popular Serendipity Restaurant.

Serendipity 3, often written Serendipity III, is a popular restaurant in the Upper East Side of Manhattan founded by Stephen Bruce in 1954. While the restaurant is known for its foot-long hot dogs and frozen drinks, particularly its trademark “Frozen Hot chocolate”, it offers a full menu. The restaurant has constantly been ranked as a favorite among Manhattanites, tourists, and celebrities. The gift shop is known for its kitschy novelty gifts.

Stemmed off from the famous romantic movie of all time – Serendipity.  Jonathan Trager (John Cusack) and Sara Thomas (Kate Beckinsale) met while shopping for gloves in New York. Though buying for their respective lovers, the magic was right and a night of Christmas shopping turned into romance. Jon wanted to explore things further but Sara wasn’t sure their love was meant to be. They decided to test fate by splitting up and seeing if destiny brought them back together…  The drink Sara and Jonathan drink at Serendipity 3 is its famous Frozen Hot Chocolate. Also, since the movie opened, the table where they sit has been called the Star Table at the restaurant.

Love is where you least expected…

Be In Awe Of It All,

The Arfiteans


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