What makes a person fork over $30 a class depends upon the individual. But nearly every participant will tell you it’s all about the experience with boutiques.
Imagine going to a class that specializes in your favorite type of exercise, or blends a couple types of exercise that you love into one. You’re surrounded by energetic people in a social atmosphere where people know you. The space itself is attractive and upscale. The class is led by an amazing instructor. They’re playing motivating music, and for an hour, you’re pushed to your limits in a unique blend of fun, intensity, and camaraderie (and maybe a little group pain).
The boutique experience is intimate. it’s trendy, fun, intense, and you come out feeling like you performed at your peak with a little bit of euphoria you can carry with you for the rest of your day.